That's what the guy on the radio said as he encouraged me and every other single guy to rush and sign up for Match.com. I get what they're going for from a marketing perspective, but how's that supposed to make the women feel? If I were a woman on Match.com, I wouldn't appreciate being treated like excess inventory. If Match was a store, would there be a big sign in the window saying, "ALL WOMEN MUST GO!?"
From a man's perspective, one has to wonder why there are so many women on the site? Is Match now the Costco of dating sites? Do they come in bulk? Or are they offering slightly irregular women the way Costco offers Calvin Klein Jeans that are not quite right. They look okay in the store, are a bargain, but when you take them home and try them on, there's something a little off about them. Sure, you'll wear them around the house, or somewhere where you don't care who sees you, but you'll never take them anywhere nice.
I'm sure Match.com's marketing campaign will generate some revenue initially, but I have a feeling that when you meet some of the women that Match "has too many "of, you'll wish their return policy was as liberal as Costco's.